Good grammar: it’s not just for pedants

Using the right words in the right order is good for business.

Our cord blood bank opened today, with samples from 20 mothers. The samples are frozen in liquid nitrogen. This is copy that makes customers read.

Our cord blood bank opened today, with samples from 20 mothers frozen in liquid nitrogen. This is copy that makes customers call the police.

Copywriting with even occasional misspellings, mangled syntax and who-whom mixups is sloppy and confusing. It makes customers wonder just how much thought went into your products.

You wouldn’t sell defective goods, so don’t sell defective copy. Fewer typos, less embarrassment.

From a short press statement, print blurb or blog post to an entire website or manuscript, we offer copyediting services of all shapes and sizes, full scalable to your needs and turnaround time.

Once copy is in print, it is there forever. Do you really trust your spellchecker that much?

Don’t be the last client caught with his participles dangling.

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